Waterhaul is a mission-driven brand that tackles the problem of the most harmful plastic in the ocean, ghost fishing gear, by transforming it into premium-quality eyewear built to last a lifetime of adventures. Their eyewear frames are 100% made from the recycled fishing gear that they, and their network of partners, have recovered directly from the UK coastline. Each pair owned contributes directly to their positive impact, enabling the team to remove more harmful plastic from the environment.